How MIKO Used Content Connections to Triple Their Prime Day Affiliate Sales

MIKO, one of the top sellers in Amazon's ever-popular foot massager and air purifier categories, is no stranger to off-Amazon traffic and affiliate marketing. In addition to running their own D2C affiliate program through ShareASale, the brand was an early adopter in the Amazon Attribution space, and had been enjoying the incremental sales and ranking halo effects of off-Amazon traffic for over a year.

Enter Content Connections

Eager to squeeze every last drop out of Prime Day 2024, Michael Feldman, marketing director at MIKO, signed up for Content Connections just days before the annual sales event was set to kick off. While traditional affiliate programs can take months to scale up, Content Connections was able to deliver immediate results and capitalize on the Prime Day opportunity thanks to its deep publisher partnerships and advanced data pipelines.

"The onboarding process was very quick, and communication was great throughout...keeping communication lines open and addressing things promptly is crucial for maximizing results," says Feldman.

Despite the short notice, Content Connections was able to secure over 130 unique article placements for MIKO products in time for Prime Day, many of which were backed up by significant paid social traffic acquisition budgets to maximize performance. Over the week of Prime Day, Content Connections tracked over $50,000 in sales for MIKO's products over Prime Day, including $26,000 from a single article, at an overall average order value (AOV) of $129.

Thanks to Content Connections' best-in-class data transparency, Feldman and his team were able to access an exhaustive list of every article with Content Connections links, and see exactly where their products appeared, as well as how many clicks, add-to-carts, and sales each article drove.

Even with his extensive experience with affiliate platforms and strategies, Feldman was impressed: "At least a quarter of our total sales over Prime Day came from affiliate. Our foot massager, for example, sold out during Prime Day. I don’t think that would have happened without the support of our affiliate network."

The critical extra boost in 2024, Feldman agreed, came from Content Connections: "The jump in affiliate sales was at least over 200% year-over-year, with this being the first Prime Day we used Content Connections.”

The Affiliate Halo Effect

But the benefits of strong affiliate performance on Amazon aren't limited just to sales that can be directly attributed to articles. High-converting, direct-to-PDP clicks from off of Amazon are a major factor in Amazon's search algorithms, and a good couple of days from affiliates can result in a halo effect that lasts for weeks. According to Feldman,

"Following Prime Day, our daily sales were 15-20% higher than a typical day before Prime Day," Feldman explains. "This sustained increase in sales highlights the importance of the sales ranking boost we experienced."

Try Content Connections Yourself

Content Connections is available now for all U.S. Amazon sellers, signing up only takes minutes, and there's no risk associated with trying it out. We don't charge any flat fees to join the platform, so you only pay for directly attributed sales. Better yet, if your brand is eligible for Amazon's Brand Referral Bonus, you'll receive a rebate on any Content Connections sales to help offset your commission costs.

‍Sign up today, or get in touch to learn more!